We have three services, aiming at Enterprise (more than 1000 employees in country), Mid-market (250-1000 employees) and Small businesses (5-250 employees).
Our target in each case is the Senior IT Decision-Maker. In Enterprise organisations that will mean IT Director or Senior IT Manager. In smaller companies this might mean IT Manager, or even a Senior Business Manager such as the FD or owner in the smallest companies.
OmniBoss runs as standard in the UK, France and Germany. Based on specific demand it can also run in any other country. Please enquire about the costs of extending OmniBoss in this way.
How often does OmniBoss happen? 
All three OmniBoss services run every month in the UK and quarterly in France and Germany (January, April, July and October).
UK OmniBoss services are run online. We are moving in this direction for France and Germany too, although at present interviews are conducted by telephone.
How many interviews do you do?
OmniBoss Enterprise – 100 interviews in each country
OmniBoss Mid-market - 200 interviews in each country
OmniBoss Small business – 200 interviews in each country
OmniBoss covers commercial sectors only as standard. The focus is on Financial Services, Retail/distribution/transport and Manufacturing, with a catch-all “Other commercial”.
We have no set questions. Every month all the questions are set by our clients.
The marketing departments of large and small IT, telecommunications and technology vendors. Their marketing and media relations advisors.
What do people use OmniBoss for?
To generate independent content to add weight to news stories and all marketing communications activity. To track and monitor fast-moving markets and issues. To track awareness of marketing communications activity.
You can place as few or as many as you wish up to the typical OmniBoss limit of 25 questions. However, if you have more than 8-10 questions it might be more cost-effective to ask us about our MonoGraph custom research service.
Can you help with question design?
We are happy to apply our experience to ensure your questions are as good as they can be.
As little as £200 per question, depending upon which OmniBoss service, which countries and what type of questions you want to ask. And you earn a 10% discount if you are registered at this site, so make sure you do that before leaving.
Click on the relevant link here to go to the appropriate schedule and pricing page.
OmniBoss Enterprise
OmniBoss Mid-market
OmniBoss Small business
Depending upon which OmniBoss service and which countries you opt for, we normally deliver results 3-5 weeks from start of fieldwork.
What deliverable do we get back?
Each of your questions will be analysed in table and chart form, showing the overall scores for each and broken out by size of company and sector. Click on the appropriate link below to see an example.
OmniBoss Enterprise
OmniBoss Mid-market
OmniBoss Small business
Who else gets to see the survey answers?
Your results are completely confidential and your identity kept secret from the people taking part in the survey. However, we do circulate a copy of the full OmniBoss survey results to participants as an incentive for taking part, some time after they have been issued to our clients.
How do costs compare with a custom survey just for us?
For a “typical” set of questions OmniBoss delivers a saving of 50%-70%. If you want to place more than the optimum number of questions, OmniBoss can cost at least as much as a custom survey. We will guide you to ensure you are paying the lowest price.
What if OmniBoss doesn’t fit our target?
If you want to expand the footprint of OmniBoss into other sectors (for example the Public Sector) to add countries, or simply to increase the number of interviews, we’ll be pleased to work out the potential cost implications for you.
If you want to survey non-IT job titles or consumers Vanson Bourne can help. Click here to read about our MonoGraph custom research service.
